The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values
Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic...
View ArticleBuzz Box: Terms You Need to Know [August 2022]
Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai. The post Buzz Box: Terms You Need to Know [August 2022]...
View ArticleDon’t Feed the Trolls: Lessons about Online Criticism
We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to...
View ArticleThe Most Critical Piece of Counter-Crisis Infrastructure
Getting your company ready for crisis can seem overwhelming. Where do you start? What will really make an impact? The short answer is simple: start with your story. The post The Most Critical Piece...
View ArticleEconomic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key
With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the...
View ArticlePerhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark...
In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So,...
View ArticlePublic Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs
We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded...
View ArticleZuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad News
Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. The post Zuckerberg, Musk and Layoffs: How to and How Not to Deliver...
View ArticleMembers Only: Nimble, Cross-Functional Crisis Team Can Include External Players
The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts. The post Members Only: Nimble, Cross-Functional...
View ArticleYe and Irving Incidents Emphasize the Importance of Timing in PR Crisis
There are several aspects of timing that influence PR incidents/crises. First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media...
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